There are many elements that go into a branding campaign: scent marketing, background music, and on-hold music all go into creating a positive customer experience. However, there’s another crucial element businesses often neglect: digital signage. Companies are increasingly turning to this tactic to engage their shopping demographic. So how can you harness this power in the New Year to maximize your business? The process is easier than you think.

When we think of the holidays, certain things immediately come to mind: the sound of a crackling fireplace, the aroma of freshly baked cookies, the twinkling of soft lights against a backdrop of freshly-fallen snow. If that shows us one thing, it’s that our senses dominate how we perceive and record experiences. Use sensory storytelling this holiday season to evoke an experience your customers will never forget.

Award-winning Architect David Harper and his wife Jennifer, a business consultant in architecture, have a true passion for efficient living. Thus the couple made it their goal to make every inch of their 7,000 square-foot Pinecrest, FL home sustainable. Built from the ground up, this efficiently designed home is constructed with eco-friendly materials and integrated with a whole home Control4 system. With this Certified LEED Gold home, the Harpers and audio visual integrator Melody prove that style and luxury can go hand-in-hand with a sustainable lifestyle.

Before your customers speak to any of your employees and enjoy the benefits of your fabulous customer service, they experience your brand and your establishment through their senses. Most often their first encounter will be with the music streaming through your restaurant or retail facility.