When we think of the holidays, certain things immediately come to mind: the sound of a crackling fireplace, the aroma of freshly baked cookies, the twinkling of soft lights against a backdrop of freshly-fallen snow. If that shows us one thing, it’s that our senses dominate how we perceive and record experiences. Use sensory storytelling this holiday season to evoke an experience your customers will never forget.

Scent is the strongest sense tied to memory and emotion. Researchers have determined that up to 75% of our daily experiences are influenced by smell. Next to sight, scent is the most important way we experience the world.

If you are in the Coral Gables or Miami area, Melody A/V can help your business take advantage of all of the senses that encompass your customers’ experience. Scent marketing helps engage your customers with your brand on an emotional level.