There are many elements that go into a branding campaign: scent marketing, background music, and on-hold music all go into creating a positive customer experience. However, there’s another crucial element businesses often neglect: digital signage. Companies are increasingly turning to this tactic to engage their shopping demographic. So how can you harness this power in the New Year to maximize your business? The process is easier than you think.

When we think of the holidays, certain things immediately come to mind: the sound of a crackling fireplace, the aroma of freshly baked cookies, the twinkling of soft lights against a backdrop of freshly-fallen snow. If that shows us one thing, it’s that our senses dominate how we perceive and record experiences. Use sensory storytelling this holiday season to evoke an experience your customers will never forget.