When we think of the holidays, certain things immediately come to mind: the sound of a crackling fireplace, the aroma of freshly baked cookies, the twinkling of soft lights against a backdrop of freshly-fallen snow. If that shows us one thing, it’s that our senses dominate how we perceive and record experiences. Use sensory storytelling this holiday season to evoke an experience your customers will never forget.

The experience a customer has while in your store or business is critical to your company’s success. As a business owner, there are several things you can do to enhance your customers’ experience. Two of the most powerful ways to do this is with background music and social media.