There are many elements that go into a branding campaign: scent marketing, background music, and on-hold music all go into creating a positive customer experience. However, there’s another crucial element businesses often neglect: digital signage. Companies are increasingly turning to this tactic to engage their shopping demographic. So how can you harness this power in the New Year to maximize your business? The process is easier than you think.

Even as a generation who has spent most of our lives as avid technology enthusiasts, we are still occasionally amazed at just how far we’ve come in the last few decades. When we were kids, signs were made of nothing but metal, plastic, or neon, and the closest they came to being interactive was sending some teenager up on a ladder to update how many burgers McDonalds had served that week.

Now, we have digital signage, which improves on traditional signs in practically every way. Yes, these signs do cost more up-front, but they offer impressive benefits far beyond traditional signage. Whether we’re talking modern LED display boards or more traditional flat-screen monitors, a digital sign can be a tremendous boost to your business.